A recent study from Amplicate, which tracks social media sentiment, took a look at positive and negative social media comments. As any traveler who has tried to navigate the airline’s cold and creepy customer service labyrinth (this writer included) can attest, American is not a big fan of making people happy. Perhaps that’s why only 12 percent of social media opinions about American were positive.
The airline industry as a whole didn’t fare all that well, either. Nearly 60 percent of all comments on US airlines in social media spheres over the past year were negative.