Which brands are scoring big at the World Cup?

The global sporting event can be an incredible opportunity for marketers. Let’s look at some of the most successful tactics so far.

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The FIFA World Cup is the biggest sporting event to hit the media all year.

Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon. Chinese companies, in particular, are buying more ad time and real estate than ever before to keep up with the trend.

As the planet’s most popular sporting event heads to its thrilling conclusion—the championship match this weekend—let’s see which ad campaigns are tallying victories. Here are four favorites:

1. Budweiser’s light-up cups and a Snapchat lens. This year’s Budweiser campaign is the biggest ever commercial creation from AB InBev. The Light Up the World Cup effort includes a video featuring drones carrying bottles of beer around the globe. Anheuser-Busch has keyed on experiential activity, too, with red-light cups containing audio detectors and LED lights. It also launched a sound-activated Snapchat filter, which responds to cheers. The brewer is also launching a new lens game for Snapchat.

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