6 steps to crafting an internal social media plan
The power of social media cannot be denied.
It enables organizations to share their stories, engage with customers and build a presence. Employees can be your brand’s best ambassadors, and communications professionals must take the lead in helping them to navigate social media. Take just six steps to craft a comprehensive social media plan to ensure success.
This guide will help you to:
- Determine which social media platforms suit your organization and employees
- Communicate to executives why internal social media is important
- Design a social media policy that aligns with your organization’s culture
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