Defending the Truth: How PR pros fight disinformation and misinformation

Equip yourself with these five strategies to aid your fight against false information.

We’re all familiar with the reputational damage “fake news” can cause. As guardians of corporate reputations, it falls to public relations professionals to defend their organizations and correct damaging disinformation and misinformation.

To arm PR pros with ways to better protect and defend companies, Business Wire compiled insights from three leading experts in this download, “Defending the Truth: How PR pros fight disinformation and misinformation.”

Jim O’Leary, global practice chair, Corporate Affairs and Advisory Services at Edelman; Lisa Seidenberg, VP of media relations at Greentarget; and Michael Estevez, executive vice president and managing director of public affairs and crisis communications at BCW Global, outline the five key steps to take control of false information.

In this guide, you’ll learn how to:

  • Understand motivation and intent
  • Recognize how disinformation spreads
  • Monitor disinformation at the source
  • Change the narrative before it takes hold
  • Leverage your support network to support your organization

Download your copy today.

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