The art of storytelling: Using the principles of brand journalism to engage customers and employees

Is your organization telling great stories? Are they packed with human emotion and first-hand experiences? Are they void of any mention of your company?

I’m guessing you probably said no to at least one of those questions. Not to worry, with some tweaks, adjustments and new approaches your team will be producing content that your audiences can’t ignore.

Download this tip sheet from Ragan Consulting Group to help you produce videos for internal and external stakeholders. We cover:

  • The role of brand journalism: Why the practice supports both internal and external communications efforts.
  • Good storytelling: The elements of a good story and why it works so well to connect with customers, employees, the public and the media.
  • Metrics matter: Why it’s so important to evaluate the effectiveness of storytelling.
  • How to find a story: Why traditional organizational silos make it nearly impossible to find, tell and share great stories.

Use these tips to improve the way your company reaches their many audiences through traditional news gathering tactics adapted for the corporate communications environment.

Download it now.

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