The Future of the Role of the PR Pro

Flexibility and innovation have emerged as enduring essentials. Purpose-driven communication and solid storytelling will become ever more crucial.

The COVID-19 crisis has drastically changed the landscape for communicators and PR professionals.

As brand managers are adjusting to a new normal of remote work, pivoted outreach and marketing and careful reputation management, PR pros are adapting to become crucial advisors for business leaders.

We surveyed 315 communicators to get a snapshot of what parts of the PR function are more important than ever. This new report looks at how the coronavirus crisis has affected the PR industry, and offers insights into what the future looks like, and what skill sets and attributes will be needed moving forward. This free download provides data on:

  • How PR departments have changed—permanently and temporarily
  • Media relations strategies around non-coronavirus content
  • PR’s value and collaboration success
  • Key PR skill sets to succeed in the future
  • And more

Download your free report right now to get insights from public relations professionals poised to persevere during this uncertain time—and get to the other side.

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