Whoosh! 3 ways to make your travel coverage soar

Is your tourism campaign stuck on the taxiway? Here are three tips to help your media outreach take flight.

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Ragan Insider Content

Travel blogs and mainstream media sites drive millions of travelers to the destinations, products or services they cover. But breaking into their influential pages can seem daunting.

Here are three tips to help your travel pitches take off—and land more top-tier coverage:

1. Get real—ditch the models. Travel journalists are tired of seeing “fake people posing at Photoshopped ski resorts,” as Detroit Free Press travel writer Ellen Creager puts it. “Don’t use models in your PR photos,” she says. “We want images of real people at your resort or destination.”

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