Why 2 million brands should shutter their Facebook pages

A new study offers a sobering take for companies on Facebook.

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The survey only polled 1.7 million Facebook pages, but that’s still some rather damning evidence.

Why the big number? I’m convinced the following reasons are responsible for the vast majority of those 2 million or so Facebook pages.

• Companies jumping in with no effective strategy for why they’re using Facebook or what content they plan to share each day.

• Small businesses that start a page and soon realize how much work is involved to grow a robust community.

• Organizations with no need to start a Facebook page forcing the issue, for whatever reason.

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