Why and how communicators should create infographics

Visual storytelling captures attention and delivers messages that stick in viewers’ minds. Here are some fundamental approaches, along with tools to streamline the process.

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Infographics are a smart content feature. They provide lots of valuable information and tips in a visually inspiring form.

How can you create great infographics that will captivate your audience and clearly communicate your brand message?

Here’s my guide to making the most from this innovative medium:

Choosing the right content

Compelling infographics are built around content, not design. You have to fully understand your topic; only then can you present the most important points and takeaways in a clear, concise way.

Sometimes your topic or data simply won’t fit the structure of an infographic. If you choose information that is easily available or doesn’t show anything new or surprising, don’t expect that your infographic will go viral.

Here ‘s a good example of data that don’t benefit from being illustrated in an infographic. Also, the 7 percent increase is inaccurately illustrated.

Choose simple ideas, avoid imitating great infographics you’ve seen online, provide in-depth information and don’t be predictable. Remember to have a precise outreach strategy for promoting your infographic across social media channels and blogs.

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