Why are tampon commercials so ridiculous?

Have you seen this ad for Kotex tampons yet? It lampoons the touchy-feely commercials geared at women. “How do I feel about my period?” A young woman asks. “I want to hold really soft things, like my cat. … Sometimes I just want to run on the beach. I like to twirl, maybe in slow motion …” If you have a chance, take a look at the comments to this video. Some of them are funny, and others show how a TV commercial can spark positive word of mouth for a brand.