Why are the same three men trying to get me drunk?

Alcohol advertisers, it’s time to find a new spokesman—or woman.

And no, I’m not talking about the Chicago bar scene on a Friday night—I’m talking about the “40-something, I’m too cool for the decade I live in, everything is prettier in candlelight” kind of guy I see on TV commercials.

Alcohol advertisers, I’m talking to you: Why is the same “man’s man” trying to get me and my friends drunk?

Take a look at these three alcohol commercials and see if you can spot the differences between each spokesman.

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