Social Media Why brands can use Internet catch phrases on their products Web celebs could shut down companies such as Urban Outfitters from using their content, but then they’d have to shut down fan-made merchandise, too. By Kevin Allen@kevin_j_allenDec. 10, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.