Why content marketing fails

If your content is obviously advertising for your products, people are not going to want to read it.

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Did anyone else get Barbie Magazine as a kid?

I did. And it was amazing. It was an explosion of 80s-errific pinks and purples. Not only were there fashion tips from the likes of Punky Brewster, there were loads of Barbie fashion spreads, dramatic storylines, and ads just as enticing as the content itself.

I looked forward to the magazine, and of course all I wanted to do after devouring one was buy more Barbies, more Barbie clothes, more Barbie cars, and more Barbie shoes.

All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine, you’re looking at exhibit A of why content marketing fails.

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