Why guest posting is still alive and well

Though Google declared it dead a year ago, guest posting to blogs can still do a lot of good for marketers and brand managers.

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Guest posting remains one of the most important content marketing strategies, even after it was declared dead by Matt Cutts back in January 2014. Though his post caused a shockwave among marketers, guest posting continues to help brands in growing blog readerships as well as in improving their search engine rankings.

Therefore, every marketer should make this a part of their toolbox for successful content creation that ranks and converts.

Guest posting, as the name suggests, is writing and publishing content on a third-party blog or website as a guest author. Done correctly, guest posting is a great way to find and connect with new readers. You build your brand reputation by creating a strong endorsement for your business.

Related: Yes, Guest Blog Posting is Still a Viable SEO Tactic for Growing Your Business

The components of classic branding strategies include seven major elements: mission, vision, identity, value, integrity, strategy and marketing.

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