Why infographics will be hotter than ever in 2017

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Which would you prefer to read: A block of text filled with confusing statistics or a stunning infographic that makes data easy to understand?

It’s likely you chose the latter—as would many readers in 2017. Here are a few reasons this communications tool is certain to grow in popularity this year:

1. They’re data-driven. New technology allows us to harness more data, and infographics allow us to simplify those numbers for audiences.

2. They’re visual. Millennial audiences are drawn to visual content—it’s a major reason Snapchat and Instagram are so popular.

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