Which would you prefer to read: A block of text filled with confusing statistics or a stunning infographic that makes data easy to understand?
It’s likely you chose the latter—as would many readers in 2017. Here are a few reasons this communications tool is certain to grow in popularity this year:
1. They’re data-driven. New technology allows us to harness more data, and infographics allow us to simplify those numbers for audiences.
2. They’re visual. Millennial audiences are drawn to visual content—it’s a major reason Snapchat and Instagram are so popular.