Why introverts make the best community managers

There are four traits that come more naturally to introverts, the author asserts. Do you agree?

Ragan Insider Content

Many people assume that the best community and/or social media managers are extroverts. I believe the best community managers are actually introverts.

You see, extroverts can be your classic outgoing types that love to talk (especially about themselves). This me-me-me attitude doesn’t work so well when managing online social channels.

The best community managers tend to have these four traits in common, which I believe come more naturally to introverts:

They’re great listeners.

Listening may be the most important skill that any community manager needs to master. There is so much noise on social media that you must identify and filter the social cues to know the best way to respond.

They show empathy.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.