Millennials are the focus of more and more headlines.
Fair or not, millennials have been called trendsetters and brand kingmakers. They’ve been credited with killing department stores, the game of golf and mayonnaise. It’s no surprise, then, that this group is the object of marketers’ fascination.
With millennials surpassing baby boomers as the largest generation in the U.S. labor force in 2016, it’s a group with a lot of spending power, and much of the conversation focuses on how to market to the millennial contingent.
Yet what about the impact millennials are having as employees in marketing and PR departments, on both the brand and agency side?
Here’s how millennials are changing the marketing industry from the inside out:
Bridging the digital gap