Why one local-paper chain is profitable — and what PR pros can learn from it

John P. Garrett publishes seven neighborhood editions of a monthly Texas newspaper called Community Impact Newspaper . The paper is profitable — shocking — and — even more shocking — he’s not expanding it online. “His secret to success: attract local advertisers by giving readers relevant content through targeted distribution,” Laura McGann wrote for Nieman Journalism Lab . Here’s the thing: Garrett explained that many local newspapers cover events like the…

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