Why podcasts might be crucial retention tools

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts.

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Young employees love video—but don’t sell audio short.

Much of the talk about how employers can better engage their millennial employees focuses on young people’s affinity for digital interaction, notably social media and online communication platforms, such as Slack, Skype and Zoom. 

Podcasts are a natural ally in communicating with younger people on all sorts of fronts, including workplace memos, product updates, business strategy and employee motivation. If you are looking to make your corporate culture a little more “millennial-friendly,” here are a few reasons to consider private podcasting as a method of business communication.

Millennials are crazy about podcasts

The podcasting boom in recent years can largely be attributed to millennials’ voracious appetite for podcasts of all types. 

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