Why PR graduates should consider careers in the tech industry

Are you fresh out of school or new to communications? Accepting a position at a growing startup can help you gain valuable experience.

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Ragan Insider Content

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators.

You might think tech PR is too hard for someone without an engineering degree. If you don’t understand the technology, how could you possibly interpret news and trends about nanotechnology, microchips, financial technology or cloud software?

However, tech organizations hire communication experts to explain their technology in ways that potential customers, investors and consumers can read and understand.

They also sorely require the very attributes that you already possess, including writing persuasively, distilling facts into key messages and crafting PR stories to gain reporters interest.

Too often, tech startups and organizations suffer from the curse of knowledge. Their leaders are too close to the subject and know all the ins and outs of their software or mobile app.

What’s required is an outsider’s viewpoint.

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