Social Media Why small businesses don’t need the yellow pages anymore ‘Hyperlocal’ PR for businesses is no longer about getting an ad in the phone book. It’s about building a reputation with a community of people with influence. By Suzanne MannionFeb. 19, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.