Why some brands should not join social media

Is there a chance that despite all the praise for social media there are some brands that simply should not launch a Twitter feed, Facebook page and/or blog? Benjamin Palmer, co-founder and CEO of creative agency The Barbarian Group, thinks so. Writing in Adweek , he said, “What I’m talking about is the general feeling that there’s something going on in social media that brands absolutely must join in on — or else risk losing customers.” Which makes sense, he continued, if your company …