Why you must prepare for crises beyond COVID-19
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
Never in my almost 40 years of crisis management experience have I ever I have seen an America more prone to erupt in new crises than right now.
No one likes to look at hard truths, yet part of our job as crisis management professionals and communicators is to look for trouble before it occurs and, if we can, help our employers or clients head it off. If we can’t, take advance steps to mitigate the damage. In that spirit, the following may make you wince – and it may save you a whole lot of stress and financial woe.
Review this list of crises that could strike at any time, followed by comments as to why the chances of each type of crisis have been exacerbated at this time in our nation’s history. Even though this list is specific to the food biz, I’m sure you’ll see how much of the same applies to your organization.
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