Marketers have a lot of options when it comes to choosing how to best reach customers: traditional marketing, mass media, digital, social media, public relations, celebrity promotions, guerrilla marketing, etc. However, the newest emerging marketing category is all about social media users with large followings, sometimes called “influencers,” those undercover trendsetters who are gradually adding new layers to the way marketers leverage social.
These social media users are everyday people who turn themselves into rock stars. They’re the ones who blog, record, and podcast themselves straight into online fame, and the fame portion is now translating into massive potential for brands. In the world of social media, the spotlight’s direction is determined by what interests readers and viewers. Those who have something interesting to say collect their own followers, giving people with wits and talent instant influence with the power to plug your brand.