Wikipedia founder to PR pros: Don’t edit articles

You’re just going to get caught, Jimmy Wales told The Huffington Post.

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A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”

The New York Times published a few examples of this last month.

It’s embarrassing for the client, and it’s embarrassing for the PR firm. The perpetrator will try to mask their work by creating a fake account, but they always seem to be caught by something small, like the IP address.

Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post.

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