Will ‘content counselor’ be the hot new job in PR?

Find out what this brand-spanking new position is all about. It might be in your future.

Here’s the scoop: As more companies churn out content for their social media channels, the role of content producer is becoming more common. Vincenzini thinks the content producer has created a demand for another, similar job. He calls it “a new type of advisor … this person, for lack of a better phrase, is a content counselor.”

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