Social Media Will Facebook’s trending topics be a boon to brands? The short answer is yes, but if Facebook history is any indication, only for the brands that are willing to pay up. By Kevin Allen@kevin_j_allenJan. 24, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.