Will social media make direct marketing less annoying?

People under 25 prefer social channels over e-mail, which is forcing the tide of spam and direct marketing to shift. As PR pro Chris Tomlinson writes, clumsy shotgun marketing campaigns can’t compare with the viral power of social media. Instead of relying too heavily on e-mail, direct marketers can tap social channels. “However, the chances of collateral brand damage from a clumsy direct marketing approach is also increased with empowered consumers able to extract social media revenge,&#8221…

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