Will the new Diet Pepsi ‘skinny’ can cause eating disorders?

Thin is in at Pepsi, but the National Eating Disorder Association thinks the soft drink should curb its marketing — not its diet.

Choosing New York Fashion Week as the opportune time to strut its stuff, PepsiCo is rolling out the red carpet for its new “skinny” Diet Pepsi can. Described as a stylish new alternative to packaging, according to the Associated Press, the company says it’s all part of a campaign celebrating “beautiful, confident women,” reports The Consumerist.