Will your culture scale as you grow? Ask these 9 key questions

Every thriving business is likely to expand—a bigger office, new locations, even online goods and services. As you add staff, will your esprit de corps endure? Here are pivotal points to consider.

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Expansion is a team effort—and culture is a vital component.

Whether you’re entering global markets, diversifying your operations, extending into new categories or trying to reach potential customers with innovative products and services, you’re bound to need more people on board—sometimes, entirely new offices.

You’ll find the right culture creates a significant competitive advantage: improved talent attraction and retention, outstanding customer service, and happier, more productive people.

However, when you’re facing aggressive growth targets, it’s easy to focus on the urgent at the expense of the important. In the rush to scale, many businesses underinvest in the cultural underpinnings required to deliver their business strategy, and performance suffers as a result.

It doesn’t have to be that way. If you’re in growth mode, here are nine big questions to answer for scaling successfully:

1. The magnetism question. Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Why join, and why stay?”

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