With help of PR firm, Kodak tapped 10 bloggers to help spread the word about new campaign
Advertising Age ’s Michael Bush reported this morning that Kodak reached out to influential bloggers, Twitterers and Facebookers to help market its “Time to Smile” branding effort. “Kodak, with the help of one of its PR shops, WPP’s Ogilvy Public Relations, which recently launched its influencer relationship management platform called Insider Circle, identified 10 bloggers they deemed influential within the markets they were looking to target,” Bush wrote. “John Bell,…
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.