With NFT, finally a crypto product with a clear PR application

Communicators might not look to sell collectible versions of their tweets, but the opportunity to create one-of-a-kind brand swag shouldn’t be overlooked.

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Most communicators have had little use for the world of blockchain technology, which has been the darling of the tech world for the last several years.

Sure, companies have been on the receiving end of some press attention for things like their investment in Bitcoin or a release of their own unique cryptocurrency. But for the most part, communicators have not cashed in on the viral interest in cryptocurrency tech. Its applications were complex, hard to explain and sometimes a tough sell amid a landscape filled with hucksters who swarmed the gold rush of the early rollout.

That might be changing with the NFT, or “non-fungible token.”

What is an NFT? The Verge has this handy explanation:

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