Within a year of the Olympics, riot-torn London’s reputation at risk

If the strife in the British capital drags on, there could be a lasting effect on the public perception of London, according to one crisis management expert.

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With its international reputation at stake and the world glued to this developing story, the U.K. and international news media are busy assessing the riots’ lasting effects.

Reuters is suggesting that the riots “undermine” the city’s image as a global leader. Crisis management expert Alex Woolfall, of Porter Novelli, is quoted in the article:

“If the story becomes ‘one week of summer madness’, then it will come and go and people will move on. But if this drags on, or worse, that it looks like there is a genuine inability to stop it, then that really does start to change perceptions.”

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