Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings

In a campaign to increase workplace diversity, one firm recently placed a bronze statue titled, “Fearless Girl” in front of the bull, staring the animal down.

CNBC reported:

Placing the diminutive, grade-school-aged girl in front of the massive bull on the eve of International Women’s Day was a way of calling attention to the lack of gender diversity on corporate boards and the pay gap of women working in financial services, a spokeswoman for State Street Global Advisors said.

“A lot of people talk about gender diversity, but we really felt we had to take it to a broader level,” said Anne McNally, whose firm is an investment management subsidiary o f State Street Corp.

State Street Global Advisors’ chief executive Ron O’Hanley said in a statement:

Today, we are calling on companies to take concrete steps to increase gender diversity on their boards, and have issued clear guidance to help them begin to take action.