Words of wisdom for the young (and maybe the ancient, too)

Deirdre Breakenridge is pretty darn smart. Author of “PR 2.0” and “Putting the Public Back in Public Relations,” she is also the main maven of #prstudchat—one of the hubs for eager, young, wannabe PR pros. Deirdre’s got some knowledge to drop on the heads of the class of 2010. Among other things, she says, “Don’t neglect that climb.” Guess what, kiddies, “There’s a reason why your supervisor wants you learn the ins and outs of day-to-day PR life or the nitty, gritty de…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.