So you want to write a story. Or shoot a video. Or even create a social media post.
Slow down. Before you start writing or shooting, you need to set yourself up for SUCCES.
No, that’s not a typo. It stands for Simple, Unexpected, Credible, Concrete and Emotional Story.
These are the elements that every tale communicators tell should include.
Content needs to be simple so it can be consumed quickly by busy people who may not think they’re interested in what you have to say.