World Wildlife Fund combines Instagram art with a sweepstakes

The charity teamed up with the U.K. broadcasting company Sky to make an Instagram mosaic and give away a specially designed pair of sneakers.

Ragan Insider Premium Content
Ragan Insider Content

Made sustainably from Amazonian wild rubber, the soles of the “Taua” range are tapped from the Sky Rainforest Rescue project area in Acre, Brazil. By helping make rubber tapping more valuable for locals, we can begin to tackle deforestation, ensuring that the trees are worth more alive than dead. For every pair of trainers sold, Sky will donate £10 to Sky Rainforest Rescue and WWF-UK’s work, helping equip rubber tappers with the tools to tap six more trees, and protecting even more of the Rainforest.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.