Writing a news release: Set the bar high

What makes an ordinary news release extraordinary? Read on to find out.

The other day a colleague of mine sent me an e-mail. She has, in the past, written news releases, but needed a few hints from me to make her pitch better. Having been a journalist, I’ve seen my fair share of news releases, good and bad. One of the nice things about being a turncoat is that I write news releases like a journalist.

While the academy is teaching students how to make their news releases more newsy, I just make them newsworthy. There are several points that make a news release more valuable to your local editor or reporter.

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