Yahoo blog names Sears most-hated major company

The retailer might turn to its ‘softer side’ for comfort.

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This year will see a total of at least eight area store closings. Sears Tower, once the tallest building in the world, has been renamed Willis Tower and is now the seventh-tallest.

What’s happened to Sears?

For one, a Yahoo finance blogger is calling it the most-hated major company. Michael Santoli’s reasons are many, backed up with lots of data. He writes:

“Sears consistently receives among the lowest American Customer Satisfaction Index scores among retailers, and consumers have collectively forced the company to retrench. Revenue in 2012 was 13.5% lower than four years earlier, the store count reduced by a third.

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