Yahoo to overhaul its image

Carol Bartz, the new and notoriously foul-mouthed CEO of Yahoo, will speak with the company’s shareholders today for its annual meeting. Meanwhile, All Things Digital blog is reporting that Yahoo is working on a massive plan to overhaul its brand. Why? “In order to repair a damaged public image and focus consumers on what defines Yahoo,” All Things Digital ’s Kara Swisher wrote. The effort, she said, is led by newly installed Chief Marketing Officer Elisa Steele. She has hired bra…

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