Yellow Pages deals with DIY PR stunt — how’d it do?

There’s lots of talk about the Internet’s toll on newspapers, but what about the ways it affects phone books? Fast Company   reports that 15 states “have either nixed or are trying to nix the directories.” And what about Yellow Pages? How often do those sit dormant outside your house or in the lobby of your apartment? A young woman in Montreal named Aimee was annoyed by the Yellow Pages blocking her door, so she decided to launch a do-it-yourself PR stunt. Aimee das…

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