Yelp’s PR gaffe: Oh my

Peer-review site Yelp sends out weekly e-newsletters that feature a roundup of favorably reviewed businesses. Those e-mails always feature a sponsor. This week, the e-mail featured positive reviews of bike shops. It led with this headline: “Put the Fun Between Your Legs.” Andy Wright, of San Francisco Weekly , said the newsletter was brimming with sexual innuendos. Know who sponsored that e-newsletter? San Francisco Women Against Rape. Yikes. Or, as Write commented, “Oh my.” Yelp …