Your brand’s kiss of death: The Justin Bieber unendorsement
Thank the PR gods that the 16-year-old pop idol hasn’t turned his wrath on your brand, yet.
All fear the celebrity unendorsement.
And may the PR Gods help you if your brand suffers the fate of the celebrity unendorsement to end them all: the Bieber kiss of death.
In a recent Rolling Stone article, the fresh-faced pop star takes aim at good ol’ Lady Liberty herself (along with her famously flawed healthcare system):
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