Your customers don’t care about strategy!

The C-suite loves strategic planning. Meanwhile, your customers are wondering why you’re not communicating with them. You can’t tell them: It’s not part of our current strategy. “Sometimes, companies focus so much on developing and implementing strategies that they forget to focus on what’s important: Focusing on the customers,” Olivier Blanchard, principal at marketing firm BrandBuilder Marketing, blogged. “That’s priority numero uno .”

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