To capture an audience’s attention, you have to take risks—especially on social media. With the constant influx of messages inundating users, making your content stand out is hard. According to Sprout Social, 30 percent of millennials engage with a brand on social media at least once a month. Valuable, interesting content makes the difference between a memorable engagement and none at all.
These organizations used the unique resources within their organizations to tell stories you couldn’t find elsewhere. As a result, they found major success online and even earned recognition in PR Daily’s 2018 Digital PR & Social Media Awards.
Learn from their success and you could win big as well.
Live animals and live video were the basis for a unique storytelling opportunity at the University of Notre Dame.
The University of Notre Dame is home to the Linked Experimental Ecosystem Facility (ND-LEEF), a research facility in collaboration with St. Patrick’s County Park, located five miles north of campus in South Bend, Indiana.