Your press releases need a strong ending Every great story has a great ending. So why can’t your news release be treated the same? This is a good read on why you shouldn’t overlook your company’s boilerplate and how you can use this as an opportunity to tell your story. — Allan Schoenberg By Ragan StaffJan. 25, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.