YouTube and Instagram Stories offer more interaction and targeted content

Communicators can use the features to enhance influencer marketing campaigns, increase social media engagement and build brand buzz. Here’s the scoop.

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Ragan Insider Content

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online.

YouTube recently announced a new Stories feature for users with more than 10,000 subscribers.

It’s yet another move to follow in Snapchat’s footsteps by offering followers instant and temporary content. Instagram launched its own version of Stories in August 2016 and as of July, has 400 million daily active users. Facebook also offers its own version of Stories. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel.

The short-form content across social media platforms has been increasingly popular to PR and marketing pros looking to capitalize on short attention spans and increase brand mentions and consumer clicks.

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