YouTube ‘boot camp’ trains brands in video

Google’s ubiquitous video platform is giving brand managers the chance to hear from viral stars and YouTube execs.

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The three-day Brand Partner Program kicked off with a “state of the union”-style address on the TV and online video landscape and culminated in actual content creation using YouTube’s airplane hangar-sized studio and TV-quality equipment. But the highlights for many marketers in attendance were the opportunities to hear from YouTube stars and online video network execs about how they program for their audiences.

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