The excitement for “Star Wars: The Last Jedi” is palpable.
It’s been more than 40 years since Mark Hamill first graced movie screens as Luke Skywalker, and many people are clamoring to see the Jedi suit up again in Disney’s most recent installment. Deadline reported that the film could close its worldwide box office opening by making up to $440 million.
In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters:
1. The leader: Leia Organa