10 types of PR pros based on ‘Star Wars’ characters

Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.

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The excitement for “Star Wars: The Last Jedi” is palpable.

It’s been more than 40 years since Mark Hamill first graced movie screens as Luke Skywalker, and many people are clamoring to see the Jedi suit up again in Disney’s most recent installment. Deadline reported that the film could close its worldwide box office opening by making up to $440 million.

In honor of the franchise—and to celebrate the Force—here are 10 types of PR pros, explained using “Star Wars” characters:

1. The leader: Leia Organa


Whether it’s an organization or a client, you’ve got an alliance to protect—and you take your role seriously. You are decisive and help your team (or rebel army) craft engaging campaigns and tight PR copy. You’re the one to take responsibility when PR messages go south, so you ensure that you’re prepared for anything and set clear goals and rules to help your team succeed.

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