10 years of hashtags: 3 lessons for PR and marketing pros

The social media tool was first used on Twitter a decade ago. As brand managers jump on the bandwagon to laud the online marker, here’s what you should remember for future campaigns.

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The hashtag is celebrating its 10th birthday.

Many consumers, brand managers and influencers are tweeting their congratulations and thoughts about the tool, which are now accompanied by a special emoji for #Hashtag10.

Twitter also shared the news with a few tweets:

10 years ago today the hashtag was born on Twitter. 🎂 #Hashtag10 https://t.co/upTBCkzDNP

— Twitter (@Twitter) August 23, 2017

Which hashtags have mattered most to you? #Hashtag10 pic.twitter.com/WyJvGpZXuR

— Twitter (@Twitter) August 23, 2017

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